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MEM TV: Markets Rallying into Year-End!

Whether it’s the impact of the pandemic or a wave of optimism regarding the economy, the MEM (Middle East and Maghreb) television market looks poised for a bullish finish to the year. The MEM region, which covers countries like Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Qatar, Saudi Arabia, Tunisia, UAE, and Yemen, has made a name for itself in the television industry over the years. The pandemic has been a mixed bag for the industry, with some channels experiencing a drop in viewership due to lockdowns and other restrictions. However, many channels have managed to rise above these issues and remain profitable. This hasn’t stopped the MEM television market from turning optimistic towards the end of the year. In fact, a number of industry players are predicting that the region’s television revenues will grow at a healthy rate in 2021 and beyond. This optimism is driven in large part by the increased demand for high-end premium content, especially in the form of dramas, sitcoms, reality shows, and feature films. The increased demand has led to a surge in investment from international production companies, as well as local broadcasters and producers looking to capitalize on the success of such content. In addition, the MEM television market stands to benefit from the potential for increased advertising spend. With increased competition among content providers and greater access to viewers, advertising revenue is likely to increase significantly in the region. Overall, the MEM television market looks set to finish the year on a bullish note, and with the right investments and strategies, there is potential for continued growth in 2021 and beyond.