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May 2021

For the entrepreneur in a market economy, nothing is a sure thing. Every business is only a short step from bankruptcy. No business possesses the power to make people buy what they do not want. All success is potentially fleeting. Original

Is Babbittry alive and well in twenty-first-century America? George F. Babbitt is novelist Sinclair Lewis's protagonist in the novel of the same name. Babbitt is a real estate man, which is to say a salesman, but the newfangled 1920s term is